Wednesday, December 16, 2015

The Big Mistake in SEO Copywriting

Writing is a creative and individual act, which makes it all the more perplexing that so many people can make a common search engine optimization copywriting mistake: focusing too heavily on keywords.

Make no mistake – having the right search phrases in your content, particularly on places like page titles and headings, is important for attracting visitors to your website. But it’s important to remember that it’s not the only thing that matters and that too many keywords can drown out your marketing message.

This is partly because search engines are getting more sophisticated and don’t rely purely on keyword matches anymore. Google takes a lot of its information from context, meaning you don’t have to be so repetitive with your keywords and phrases. In fact, you can probably do better by mixing your copy up a bit, since long-tail searchers are becoming more and more prevalent.

More to the point though, actual buyers don’t like text with too much search engine optimization thrown in. Since your job is to convince buyers to buy, enhancing the SEO value of your page is important but secondary.

Don’t make the big mistake in SEO copywriting. Pay attention to keywords, but don’t focus on them so much that you write pages that aren’t persuasive and informative. As always, we are here to help you with our SEO consulting service.

from Austin Web Design Company | Lucid Crew

Friday, December 4, 2015

What to Expect From Google in 2016 and Beyond

Trying to predict what Google do in the future can be a tricky task. Not only do they employ some of the world’s brightest minds, but they are notoriously tight-lipped about their business plans.

Still, by digging through past algorithm changes and recent public statements, there are a few things that come up again and again. Here is what we expect from Google in 2016 and beyond…

More Focus on Trusted Content Sources

There are too many people posting information and advice that just isn’t factual or trustworthy. Expect Google to start paying more attention to your credibility as an author or publisher in the near future.

Older Pages Dropping Off the Map of Indexed Search

With searchers preferring newer search results, it’s entirely possible that Google will de-emphasize (or even eliminate) older posts and pages in some categories.

A Bigger Priority on Quality and Originality

Google doesn’t just want keyword-rich content, it wants its users to find the best of the best. So expect that more emphasis will be put on quality and originality in search results.

The world of search, and search engine optimization, will likely be undergoing some big changes in the near future. Will your company be ready?

from Austin Web Design Company | Lucid Crew


Friday, October 23, 2015

Austin Web Designers Process Explainer [Video]

Austin Web Design
Austin Web Design
Perhaps you have wondered why all of your competitions’ websites look almost exactly the same? Could it be that they all have observed the secret system to get benefits or possess the web designers in Austin become satisfied by making out exactly the same web themes repeatedly again?
Once your perfect customers are currently looking for you online hopefully your internet site has been observed. Or even, you’ve a critical business problem because nowadays over 71% of purchase decisions start out with a web based research.
The part your internet site has inside your business would be to persuade your leads visit your place of business or to call you. Unfortunately, the great majority of websites, especially those produced by web designers in Austin, fail to present an offer that is certainly compelling. The majority of the sites you notice contact us or have whether free discussion site which, fast candidly, aren’t quite convincing offers.

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Saturday, October 17, 2015

The best way to Hire A web designer And Survive The experience

Engaging an Austin web developer may be among your tasks that are most critical. In the end, that is the one who let you interact effectively together with your web visitors and will create the internet face of your company.

Therefore, it is particularly vital that you just hire the proper gift the initial time out. Otherwise, you risk damaging your organization, in addition to squandering money plus time.

Here are suggestions that will assist in the choice procedure:

Hire for personality, then work experience.

While encounter is essential, the bigger predictor of succeeding is the congenital DNA of someone and the way it meets your business. Are drive, dedication, perseverance, interest, significant to you culture?

For instance, a remarkable Austin web developer that has worked in a big financial institution may not do well in a startup. Why? A startup needs characteristics like a self-starter character, adaptability, risk-taking and versatility, but these may be significant in a big firm.

It has become a truism of the current web that design issues.
In the lack of knowledge, get somebody that gets the education.

You first should know the various kinds of site-construction professionals.

Website designers determine text, images, the layout, and navigation of the site. Graphic designers create fonts, colours, and images.

Website programmers take the design and write the code to execute it (although, for a website that is more straightforward, a tool like Wix or Tackk obviates their demand).

Thus, create an inventory of the DNA necessities of your company. Can you cultivate an environment of a constant drive? Would you like team players that are great? Be sure that the interviewee fits at least three, in case you come up with five necessities. Hiring for DNA can also let you begin to make sure your team will operate nicely together and to define an organization culture.

Needless to say, it 's not hard for many people to falsify it in an interview, which means you may have to assess them in other methods to make sure they are a great burst.

Try out a new developer using a small job first.

Only to make sure you need to give your ideal candidate or her a little, noncritical job, even though you may believe you have identified him. That offer additional advice past the job interview and will allow you to discover the individual in action.

It is possible to see buggy the ultimate product is and the candidate is in delivering products. Was creative the alternative? How well did she or the candidate work in a team and communicate postponements and issues?

Select a designer, not a particular skill set with aptitude.

In the technology space, abilities become outdated every couple of years, give or take. Therefore, it is easier to hire an Austin web developer who can learn new technologies readily rather than someone who understands a particular technology but might not accommodate when a fresh one comes along.

For example:

-- what exactly are your go-to spots for learning new technology hints and tricks?
-- what exactly are your favorite technology discussions?

The next alternative is to discover outsourced programmers in the US or abroad in case you can not find what you want within your network. Matt Rogers lays out the procedure in locating a great Austin web developer.

Do not just hire the first candidate that is promising

There are favorable qualities to consider when errors, and assembly designers to avoid when outsourcing development. Once you've located someone you believe to be qualified, do not ask trivia questions.

These are examples you would like to prevent when interviewing an Austin web designer, inquiring:

-- who's the primary inventor?
-- what's the source of the name of the Python scripting language?

Trivia questions in many cases are a horrible method to find out if a person is smart while such advice may appear useful. They only single out those who can memorize matters.

A few examples of questions that are open-ended:

-- how can you handle battles in a web application when different individuals are editing the same info?

Hire slowly, fire quickly.

Take your time and effort when engaging, but when you understand the individual is not working out, let her or him go as soon as possible. An Austin web developer that is unsuccessful could be disruptive to possibly the entire job and the whole team.

I made a critical hiring error several years back and let that man stay on for much too much time. He had occasionally vanished for days, missing critical deadlines although he was a gifted lead programmer. Missing deadlines could be particularly damaging where resources are tight as well as the capacity enhance and to build up products economically and promptly can make or break the developer.

The fire-quick rule may not be easy to follow in small businesses where frequently a feeling of everyone forming close friendships and being in it together.

Additionally, consider the relationship that is on-going. Are you planning to keep the programmer on call if (when!) also, you should acquire some guarantees the programmer kept the code clean and tagged correctly, so the system can be readily worked together with by another person.